I’ve been sitting in front of a blank Word document for about forty-five minutes, and Times New Roman is not getting any more fashionable.

And though I’m seldom one to fallback on self-reference, I found it impossible to come up with a sharp opener worthy of today’s topic. Can you guess what it is? I’ll give you some clues: it’s a word freely associated with some of America’s greatest ventures; it’s the second meal of the day with a twist of the letter “A”; it’s the message we’ve all been waiting for…it’s the friggin’ DailyMe.com LAUNCH!!!!!!

The company’s long gestation period left me a bit antsy, but a smooth delivery by the OB/GYN of abstract business entities (“Congratulations ma’am, it’s a .com!!”) brought relief. Though I am not physically with the rest of the team in Florida, I understand their celebration was characterized by loud cheering, swivel-chair spinning, and a shortened lunch break to compensate for the work-time lost. After all, it would take an obscene amount of hubris to treat our first destination as the end of the journey. You wouldn’t turn around at the Fort Pierce rest stop and call it a vacation to Disney World, would you?

Anyway, it was great to step out of the partial-employee role for a minute this week and accept a friendly yet “official” invitation to the DM Beta test. I knew what to expect, but was happy to see some of my favorite features in action. I can now get full coverage of my South Florida sports teams from local newspapers while keeping up with the latest Britney sitch from national columns (keeping track of capricious celebrity’s makes for some good mental calisthenics). I’m also really enjoying the Automated Print feature, which places a digest in my roommate’s printer before I wake-up every morning (a convenient “Grab & Go” for the dining hall if you are tired of reading the university’s Daily).

I’m also pumped about the site’s upcoming community features. It’s fascinating (and only a little intrusive) to see what other DailyMes are spouting to their readers each day, and such a tool could double as a match-maker. Wouldn’t it be nice to find a woman who also subscribes to “Reality TV Junkies” and “Gamers Anonymous”?

Anyway, now that Dailyme.com has entered the world at 7 lbs. 6 oz., 21 inches, and varying bandwidth, you should visit the kid! ‘Cause this launch has been a blast-off, and haven’t you always wanted to be an astronaut?


Peace, Love, and Personalized Media.

-John the Intern

I always count my blessings that the Earth is—beyond a reasonable doubt—round and without end. Our ancestors put up with misconceptions about a flat planet for years, but could modern man even handle the notion of a “terminal edge”? We have evolved into a species that always fears the finish, and our habits verify this fact (when was the last time that television-watchers were satisfied with a series finale?). Of course, this idea is no better put to work than by our farewell customs: people these days would prefer a novelty e-card to the warmth of a genuine goodbye hug, and I’m no exception. This is one reason why it will be difficult to wrap up my internship at DailyMe come the end of the week.

Yes: by this time on Friday, I will be putting my seat in the full upright position in preparation to land at an airport close to college. But before I recede from the blogosphere completely, I’d like to reflect on some of the DailyMe team members who made my summer fun and informative (FUNformative!). The first word that comes to mind is “roast”, but those are usually done with permission.

The CEO/Founder a.k.a. The Founder/CEO : The dual-title alone explains why this guy got the corner office, but don’t think for a second that our fearless leader lacks humility. This is a man who shares a refrigerator with his employees, which says a lot more than “Please! Call me by my first name, and shorten that to a nickname if you’re promoted to management”…we have that policy, too. The Chief was never a stickler on time, but time was often cruel to him. Like the time he bought three atomic clocks for the office, only to find that they were out of synch. We did “eeny-meeny-miny-moe” to decide which one read correctly.

Mrs. Boss a.k.a. 20-Words-Or-Less : I’d like to keep this reflection short and sweet, because that was my direct supervisor’s style. She has plenty of fun things to talk about, but wait until lunch to hear about them. Always the champion of focus--Mrs. Boss can bring a meeting back to center from just about any digression (just about any digression), and sometimes manages to fit an eight-hour workday into six. She taught me a lot about Sales and Marketing (her two areas of expertise), and skillfully wore both hats throughout my internship (three hats, if you count the DailyMe manual-fit cap we produced for a convention).

The V.P.s a.k.a. The Veeps a.k.a. The Two Programmers a.k.a. Thing 1 and Thing 2 : These guys only have one thing in common—their job--but it happened to be the only thing I was using as a basis for nicknames; this is why they have been aggregated for the sake of description. Not that they really mind, having spent months aggregating your relevant news with their well-tweaked DailyMe algorithms. You could almost say it brings things full circle. Either way, these are some very particular characters: they like their work hard, their lunches cheap, and their cubicles by the window.

At the end of the day, I’m happy to have worked with such a lively crew. These co-workers taught me both the written and unwritten lessons of working for a company, and the only ones I neglected to learn were in messy cursive. I will sign-off now, but not for the last time. I plan to make guest web appearances throughout the school-year, and cannot wait to keep you posted on all irrelevant things DailyMe. (And of course the actual launch of DailyMe, scheduled in the upcoming weeks!)

Peace, Love, and Personalized Media.

-John the Intern

www.dailyme.com

No less than thirty-four days ago, I promised all of my faithful readers (my mom, my grandma, and nine web crawlers) a DailyMe video production. The pain grew worse each day that I deprived you of our film debut, but can you really blame me for putting it off? The summer movie season is difficult to compete with, especially when blockbusters like I Now Pronounce You Chuck and Larry still loom large. We CHOSE to hold off release until the turn of the autumn tides, but that is not to say we didn’t have our share of production hell.

I may have also mentioned in an earlier post that our digital short was entirely no-budget (not to be confused with low-budget). This is no longer the case, however, as we ultimately hired a Miami editing studio to…well…smooth things over. For any disappointed purists out there, I have but two bits of consolation: first, we plan to release a later version on DVD titled John the Intern: RAW and UNCUT ; second, the editing process gave me some interesting fodder for a blog post!

We’ll start with the drive from Point A – DM Headquarters to Point B – the Editing Studio, with a short-lived stop at a fast food joint. Getting there was a hassle…mid-day traffic, mid-day heat and mid-day South Florida drivers. Following Mrs. Boss on a 4-lane expressway was also no easy feat. As an otherwise no-time-to-spare-person, Mrs. Boss had no trouble traversing the highway at intense, controlled speeds; my car—never the fastest or most furious—was left in the dust.

We were rushing partly to grab a quick nearby lunch before our appointment time, which was one of our two meal options. Of course the studio had mentioned that they provided food to clients who were interested, but how many of you would have waited to see what was behind door number two? Evidently we should have, because their “modest office food display” included a 30-item silver-tray buffet served on china (but with plastic forks). Needless to say, I had fit two lunches in that day complete with coffee and dessert.

Fortunately, the forgone luxury was a sign of other good things to come. Our “Smoke Room” aka editing room for those of you not in the know, (myself included), was sweet – no pun intended. Huge plush couches, a well-stocked beverage spread and endless trays of chocolate covered strawberries, chocolate cake and anything else chocolate we desired. A far cry from the cubicle life this intern has lived thus far. Anyway…the overabundance of chocolate thankfully eased the otherwise tense Mrs. Boss, who kept her focus mainly on managing the time and budget, while ever so tactfully not interfering with the creative integrity of developing the actual video. (I guess someone has to do that right?)

But more importantly, the Smoke Room was equipped with a skilled veteran editor who was well versed in the language of laymen terms. Together, in one of the studio’s largest rooms, my vague sense of direction was transformed, scene-by-scene, into a cohesive product. All in all, this was definitely a day for the history books of my interning career at DailyMe.

Oh, and I hope you all enjoy the vid. You can call it that once you’ve made one!


Peace, Love, and Personalized Media.

-John the Intern

The average life follows a linear path: a person goes to school, moves away for college, joins the workforce, lands a spouse, and ultimately shifts focus to the next generation. In the board-game Life, you can fit that all into one afternoon…and you get to skip puberty. But, unless you steal play-money from the bank when no one’s looking, which journey is more satisfying? No matter how many times you roll a "10", the simulation will always pale in comparison to the real deal—with all of its variables, emotions, and surprises.

With the same logic, though, I would even say that the real linear life leaves something to be desired. Not to say that we should completely buck convention on the path to maturity (our war-time ancestors didn’t have a choice), but a few twists and turns never hurt. My internship this summer was one such diversion—I got a taste of office life before matriculating to college—and the experience was beneficial. My only concern is that I’ll be too much of a stiff when thrust back into the student life come mid-September.

Even the simple things, like living with a roommate, will require some adjustment. I’ve been able to concentrate all summer within the semi-privacy of a cubicle, but it’s doubtful that my dorm room will insulate desks in the same manner. Would it be rude, bizarre, both, or neither to place a plastic wall between my roommates workspace and my own? And if it creates tension, will our RA resolve the problem as effectively as a corporate HR rep? I need to forget these luxuries.

I also run the risk of entering a classroom with flawed expectations. Though most universities boast a student-oriented faculty that is prepared to spend time with pupils outside of lecture, I doubt that any would want to compare work-hours with my boss. Seriously, this is a media specialist that is willing to work 24 hours a day, 7 days a week, and overtime! I guess people care most about your quality of work when they are paying for it. (The same reason our building managers insist that the indoor gardeners water the plants for five whole hours at a time).

Perhaps the best thing I picked up at DailyMe was the art of professional decorum, but even this will be a mixed blessing in my new environment. It’s been a season of well-articulated greetings and firm handshakes, two tools seldom used amongst my peers. They say that giving a hi-five is like riding a bike, but my form is mechanical and out-of-practice. I shudder at the thought of re-learning higher level street skills like the shake n’ snap, the pinky swear, and especially the roundhouse kick.

As you can see, my successful release back into the wild will require some effort. But do I regret taking a quick break from the straight-and-narrow life’s usual order of events? Not even for a second. It was like a non-committal opportunity to try out different career cards, which is better than choosing one arbitrarily on the 21st space of your proverbial game board. I only have a couple weeks left!

Peace, Love, and Personalized Media.

-John the Intern

All my life, I’ve lived in a family within a neighborhood within a larger neighborhood within a city that people refer to as a neighborhood to make it sound more tight-knit. Fortunately, though, too much “community” is never a bad thing.

I didn’t realize this until I began working at DailyMe. The company has put a continual emphasis on the term throughout product development, and social networking is now a major selling point of our service. Less obvious, though, is that the team is similarly passionate about stressing community harmony within the office environment. To see this, one must bring “community” back to its sandbox connotation—when “sharing” and “playing nice” were all that was necessary for group harmony. I’ll examine the little things that go on each day, because they are what set an office’s tone.

I first look to our lunch situation. On a given day, at least three of us will eat lunch together. It usually takes less than thirty seconds to pick a place, despite each person’s often-myriad dietary quirks. Sure, we may only agree because everyone shoots for the place with the best deal (Pizzarella on Tuesdays!), but there is no denying its effect on both harmony and efficiency.

There’s also a wealth of data in our citchen (kitchen + closet). Everyone in the office is entitled to a portion of any item in the mini-fridge, liquid or solid. It may sound more like communism than community, but this egalitarian policy has many advantages. As an intern especially, I had the opportunity to remove much more than I ever packed into the device. Plus, systematically trying all of your co-workers’ favorite drinks is a great office bonding experience.

Even our espresso machine reflects preparation of a warm office atmosphere. The boss realized early that everyone in the office drinks caffeinated coffee, and was therefore able to spend twice as much on only one machine. The result: everyone enjoys the same fancy, foreign brew as their cubicle neighbor, which serves as a comfort AND a conversation-piece. Oh, and we put up a “Decaf Need Not Apply” sign.

In sum, I guess the team does highlight community on the micro scale. The sometimes-conscious group effort may not benefit our office life in the same manner that it does our customers, but the two are related. I’ll get back to you when I figure out how.

Peace, Love, and Personalized Media.

-John the Intern